Roger Federer, Thierry Henry and Tiger Woods are one of the best players in tennis, soccer and golf respectively. This players have many sponsors, but in this case, the three of them are sponsored by Gillette.
We can say that Gillette hire this people because they are very famous and important by his job, so they can win more money by making ads of them to persuade and manipulate the audience. There are three persuasive devices proposed by Aristotles: Ethos, Pathos and Logos.
In the ads shown, we can say that the technique that they use is Pathos, because they are trying to persuade men to use the same shaver than this three famous athlets, so they can feel more important or more athletic,
as the last slogan says "The best a man can get".
Gillete comercials:
http://www.youtube.com/watch?v=In6kDKedDow
